Lead Scoring Guide for Modern Marketers

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Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, but it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores also improves alignment and collaboration between marketing and sales teams. Learn how to create your own lead scoring model. Get to the next level with advanced lead scoring. Review best practices of Modern Marketers.

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Date: 29 February 2016, 13:37 pm   |   Provider: Oracle Corporation UK Ltd.   |   Size: 699 KB   |   Language: English
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