The Mobile Data Management Platform (mobileDMP)

Thumb original omc emea en b2c wp bkmobiledmp2014

This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.

View Whitepaper
Provider: Oracle Corporation UK Ltd.   |   Size: 590 KB   |   Language: English
Keep Reading:
Thumb original socialmedia ebook 2015

Social and Mobile Marketing Data Report

Based on our research with Social Media Today we found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook and learn the social channels that are performing the best and why most marketers are planning a mobile strategy next. ...

Access this Whitepaper
Thumb original poweringmktgtransformation 2015

Powering Marketing Transformation

Finally, digital tools for selling wealth management in the digital age.
These five tenets – targeting, engagement, conversion, analytics, and marketing technology – together create the basis for Modern Marketing best practices. Find out how wealth managers like you are tapping these to develop effective digital marketing strategies that are also compliant. ...

Access this Whitepaper
Cover

Magic Quadrant for Content Services Platforms

Content services platforms are key components of the digital workplace and digital business. At a time of increased emphasis on the cloud, ease of use, AI and governance, this report will help those responsible for digital workplace applications find the right vendor for their strategy. ...

Find out More
Thumb original ts 0464   6 best practices for modernizing financial services it   en

Drive Top-Line Growth - Six Best Practices for Modernizing Financial Services IT

Financial services organizations around the world are modernizing IT to drive top-line growth and streamline compliance burdens. From multinational brokerage houses to local branch banks, digital transformation initiatives are moving financial institutions toward more secure, agile, and cost-effective infrastructure and applications, empowering workers and improving customer experiences.
Yet modernizing IT everywhere simultaneously presents challenges, which makes choosing the right partner imperative. Today, financial services organizations a ...

Access this E-Book
Thumb original the power of mobile customer engagement in retail services

The Power of Global Mobile Customer Engagement in Retail Services

Mobile communications technology is influencing fundamental changes in the way that many retail organisations operate. The adoption of mobile technology as an integral part of the retail business model and is fundamental for the survival of many retail organisations. In recent years the introduction of a range of multi-featured Smartphone and Tablet devices, together with an increase in mobile usage by shoppers, makes the lack of a mobile strategy a significant risk for retailers.

Retailers who are actively embracing the use of mobile techno ...

Access this Whitepaper