It’s All About the App: Mobile Security That Helps Enable the Business

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The New Mobility Mindset

Mobility is taking today’s world by storm. By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion — making apps one of the most popular computing tools for users across the globe.1 Understandably, the pressure to deliver diverse apps to external and internal audiences is felt universally across every enterprise.

In response, businesses are placing mobility strategies first
as part of a new mobile mindset. According to a survey of IT executives from large organizations across the globe, 60% have an enterprise-wide mobility strategy in place or will within the next year. When asked to weigh their priorities, 63% selected mobile apps for customers or employees as their top concern.

As these numbers reflect, it’s all about the apps. Businesses are eager to differentiate themselves against the competition with rich consumer-facing mobile experiences and convenience- based services, while employers are ready to capitalize on the productivity gains of enhanced “bring your own device” (BYOD) mobile app initiatives.

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Date: 27 August 2015, 13:12 pm   |   Provider: CA Technologies   |   Size: 1.41 MB   |   Language: English
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