Study
Brand management of logistics service providers
Thumb markenwahrnehmung logistik

In order to successfully manage a brand you need a certain amount of prudence and discipline. Continuity is also important for brand management, so that customers can quickly recognize the company and identify with it.

The brand agency "Get the Point" (short: GtP) annually surveys companies from industry and trade in Germany on how they assess the logistics sector in terms of brand management. The current 2018 study addressed 400 logistics companies with annual sales of 50 million euros or more. Depending on the size of the logistics companies, the owners and managing directors...

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