Analysis
Crowdfunding for Enterprises
Thumb crowdfunding

Crowdfunding for businesses has proved to be profitable various small and large companies. Big tech companies like IBM have realised the need to use crowdfunding for improved interaction and innovation. Companies exercise crowdfunding for three primary reasons: internal use, market research and external use.

 

Internal Use

IBM introduced crowdfunding in 2012 which was to be used internally by the over 350,000 employees globally. The aim of the project was to encourage innovations by employees, which are utilised for the benefit of the enterprise. The kind of crowdfunding used by...

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