Analysis
The Huge Potential of Big Data to Increase ROI
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Many companies are reaping the benefits of big data, successfully turning around poor growth and driving their return on investment (ROI). Collecting big data is a challenge in itself but, fortunately, there are professional companies who can help with this. Once you start to harvest your big data, the potential benefits far outweigh any challenges. You can learn about your customers, your websites, and your product/service performance to improve your offerings and, therefore, your ROI.
 

How big data can help with your ROI

Big data can tell you what websites, social networks, and news...

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Studie
State of Engagement Report Analysis
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In today's world, many marketing agencies need to rethink their ways of reaching more customers. The era of the engagement economy, for entrepreneurs and corporations to succeed and survive is here with us. Organizations must change their marketing tactics and embrace bold steps to keep customers. Currently, marketers have fine-tuned their methods of advertising with the advent of IT tools to better reach the audience at large. There needs to be a buzz in most corporations. 

 

The Survey

To validate that marketing leaders need to implement and carry out new ideas and...

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Analysis
The rise of Influencer marketing in B2B
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Influencer marketing is gaining a lot of hype with brand marketers. The increase of hard to convince millennials has prompted digital marketers to turn to social media stars to help them in selling their products. While influencer marketing has been mostly associated with B2C brands, B2B brands are seeing opportunities that will work for them, too. Some of the popular influencer marketers may be found at LinkedIn, American Express, Salesforce and Hubspot

 

What are the advantage of influencer marketing? 

A major advantage of influencer marketing is that they can add ...

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Practical Advice
Data Management Platforms for Marketers
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A data management platform (DMP) is a software that is used to store campaign and audience data from all sources. It offers a localised means of managing and accessing data for marketers where they can retrieve cookie IDs and mobile identifiers to allow them to create targeted segments for advertising through digital campaigns. 

 

Why are DMPs used by marketers?

A DMP provides marketers with an easy access to information which would be impossible to manage when data is not in a central location. With DMPs, marketers are able to build audience segments for advertisement using the...

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Analysis
Integrating Big Data and Creativity in Marketing
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Big Data gives a business an upper hand in its activities in more ways than one. It gives businesses a better way of planning and setting achievable goals. The evolution of businesses in a bid to meet customers' demands in marketing has always been influenced by the availability of Big Data. Creativity, on the other hand, cannot be erased in marketing. Integration of these two facets, Big Data and Creativity, in marketing is a very potent undertaking.

 

Why we need Big Data

Data access is not limited to geographical location. It can be accessed from many devices and this...

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Practical Advice
Data Management Platforms for Marketers
Thumb datenmanagement

A data management platform (DMP) is a software that is used to store campaign and audience data from all sources. It offers a localised means of managing and accessing data for marketers where they can retrieve cookie IDs and mobile identifiers to allow them to create targeted segments for advertising through digital campaigns. 

 

Why are DMPs used by marketers?

A DMP provides marketers with an easy access to information which would be impossible to manage when data is not in a central location. With DMPs, marketers are able to build audience segments for advertisement using the...

» Read more
Practical Advice
Data Driven Marketing: What it is and why it matters
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Data Driven Marketing (DDM) is the use of customer data to inform and influence marketing decisions. This may be either primary data – often collated from customer surveys – or secondary data such as browsing or search habits. Data Driven Marketing has become increasingly accessible to companies at all levels with the introduction of online customer panels.
 

Aspects of Data Driven Marketing

Traditional online marketing methods are becoming less effective as consumers block ads, ignore click-through opportunities and move to social networks. Adding value is crucial: There...

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