Dentsu Aegis CMO Survey 2018 – CMOs see themselves as drivers of business growth
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Digital technology plays a fundamental role in equipping brands with modern tools to attract consumers. However, the transition to a digital economy comes with greater implications for the brand’s long-term policy than many would appreciate. Reflecting on the major survey conducted on 1,000 CMOs globally and across the business, the Dentsu Aegis CMO Survey 2018 shows how brands are in a better position to engage consumers and win within a digital economy. The survey offers an exclusive picture of CMO sentiment through a variety of dimensions. Some major highlights include the future...

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