Finding Firmographics. B2B Marketers are Confronting a Changing and Uncertain Datascape
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The results of Dun & Bradstreet's sixth annual report on B2B marketing data is out, and the results are show great ignorance. Generally speaking, the bottom line is that B2B marketers know that data is key, but they aren't exactly sure as to how to make sense of the data. 

For starters, 38 percent of the of the 250 B2B marketing professionals that were surveyed as part of this comprehensive report acknowledged that Account Based Marketing or ABM is an integral part of their marketing strategy. However, of this same subset of marketing professionals,...

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