Study
Local online marketing – so far often neglected
Thumb local online marketing

Failure to mention opening hours, minimal company location information and no ratings on popular platforms: Online marketing, which is only locally oriented, is often not maintained. German companies have a lot of catching up to do when it comes to locally oriented sales strategies. Petrol stations, retailers and banks in particular have a lot of catching up to do here, as they offer great opportunities to address customers directly and locally.

 

DAC study 

The DAC Group Germany examined criteria for local behaviour in online marketing of more than 500 different companies with...

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