Analysis
How to Optimize your Post-click conversions
Thumb postclick

Advertising technology has over the years changed significantly to allow new marketing strategies such as optimized and personalised ads, and microtargeting ads. These strategies have proven successful in achieving a higher click rate in most ads. However, this is not the same for post-click conversion rate. Most marketers have failed in getting their audience to convert to their ads. The statistics in the post-click conversions are frustrating as marketers are putting more effort into pre-click conversion and neglecting post-click conversions. Marketers need to learn how to create and...

» Read more
Analysis
Top Tips for SEO Keyword Research Strategies
Thumb keywords

Nowadays, effective use of keyword research is an increasingly essential skill for most digital marketers. They need to know how to create and develop excellent keyword list for both search engine optimization and PPC. Also, smart content marketers may use a keyword research technique to find out the different types of phrases and topics they should use in their content writing. 

Content marketing has been on the wall since the year 2014, and while their benefits and motives are widely debated, the importance of focusing and concentrating on the advantages and the intent of the exact...

» Read more