Study
The 5 most important social networks for business decision makers
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There are quite some studies on social media usage in companies. Most of them are based on surveys of decision-makers or qualitative analyses of individual networks. Together with the B2B trade portal selfcampaign, CMOatWork dares a new approach: In an exclusive reception study we looked at which social networks are written about – and which networks business decision makers use to gather information. The basis of our data is the evaluation of the use of connected specialist websites, which provide information on the keywords for which articles are consumed on the Internet. On...

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Practical Advice
How to Develop an Effective Content Marketing Funnel
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Marketing your site is a difficult process. As search engine optimization becomes increasingly difficult to implement and social media becoming increasingly time-consuming, there is nothing more essential than spending your time mapping out your own Content Marketing Funnel. 

Currently, most B2B marketers are developing custom content marketing, and they are planning to produce even more content in the future. However, most of them do not know how to differentiate between content that works and the one that does not make an impact. 

A traditional sales funnel has been...

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Analysis
How to Optimize your Post-click conversions
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Advertising technology has over the years changed significantly to allow new marketing strategies such as optimized and personalised ads, and microtargeting ads. These strategies have proven successful in achieving a higher click rate in most ads. However, this is not the same for post-click conversion rate. Most marketers have failed in getting their audience to convert to their ads. The statistics in the post-click conversions are frustrating as marketers are putting more effort into pre-click conversion and neglecting post-click conversions. Marketers need to learn how to create and...

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Analysis
Top Tips for SEO Keyword Research Strategies
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Nowadays, effective use of keyword research is an increasingly essential skill for most digital marketers. They need to know how to create and develop excellent keyword list for both search engine optimization and PPC. Also, smart content marketers may use a keyword research technique to find out the different types of phrases and topics they should use in their content writing. 

Content marketing has been on the wall since the year 2014, and while their benefits and motives are widely debated, the importance of focusing and concentrating on the advantages and the intent of the exact...

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Study
Dentsu Aegis CMO Survey 2018 – CMOs see themselves as drivers of business growth
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Digital technology plays a fundamental role in equipping brands with modern tools to attract consumers. However, the transition to a digital economy comes with greater implications for the brand’s long-term policy than many would appreciate. Reflecting on the major survey conducted on 1,000 CMOs globally and across the business, the Dentsu Aegis CMO Survey 2018 shows how brands are in a better position to engage consumers and win within a digital economy. The survey offers an exclusive picture of CMO sentiment through a variety of dimensions. Some major highlights include the future...

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Practical Advice
Factors that Contribute to a High Rank in Amazon Searches
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Everybody wants to have good rankings in the search engine results. But there are many other avenues where you can sell your products apart from your own website. If you are on Amazon as well, you want your products to rank highly – the same way your site is on the first page of Google search results. Luckily, you can influence your Amazon ranking if you consider the following factors in your Amazon pages: 

 

Amazon Backend Keywords 

The backend keywords are “hidden” keywords that are used in the Amazon Seller Account’s backend....

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Trend
The Role of Nano Influencers in Marketing
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Lately, influencer marketing has gained a lot of popularity when it comes to advertising brands on the social media. Mega, macro, micro and nano influencers are individuals who have a particular number of followers; they can mobilise their fans to try out a specific brand which they advertise. They are, therefore, pivotal in increasing sales and creating brand awareness. 

 

Getting to Know Mega, Macro, Micro and Nano Influencers 

Everyone is an influencer; the only difference is the number of people you can influence. Nano influencer is a term used to refer to the individuals...

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Analysis
How to Increase your Click Rates in Email Marketing
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Click rates give you a clear indication of how effective your email marketing campaigns are. An increase in the click rate means that your campaigns are effective and that your content is relevant to your subscribers. However, this doesn’t always happen. At times, you will notice a decrease in the click rate, that does not necessarily mean irrelevant content, but rather that your campaigns simply need little improvements. It is therefore important to keep track of your campaign analysis, to know which strategies best work for your campaigns, and what you can do to make your...

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Practical Advice
3 Simple Tips to Help You Rank Your Local Business
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Local SEO is important to all businesses. Customers and clients are turning to the internet to find specific products and services, and having an optimized profile can greatly improve your visibility. These tips should help you rank better for local searches:

 

1. Get a Google My Business Listing

Local searchers are likely to google your company or business in order to learn more about you. Having a Google My Business listing will give them this information on Google Search or Maps. It is very important to include all the crucial information about your company on your profile. For...

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Trend
Boosting Your ROI with Predictive Targeting
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With the rapid evolution of artificial intelligence and big data, the face of online marketing is changing for the better. These technologies have given rise to effective marketing techniques such as predictive targeting. This strategy is a technology that uses machine learning to analyse big data (regarding similar client attributes and online profiles) for a more efficient ad targeting.

 

How does Predictive Targeting Work?

Ad networks feed the machine learning algorithms with large volumes of data. The algorithms are then programmed to gradually learn from the data and are...

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