The entire premise of account-based marketing provides deep consumer understanding and highly tailored data to the client at the most appropriate time. On the other hand, GDPR is undeniably a significant challenge for enterprises. But it also brings an opportunity for organisations to clean up their data, improve their business processes, enhance customer experience and put in place the right information strategy.
Also, firm owners should be aware of the upcoming ePrivacy Regulations (ePR), which is a European Union directive that mainly focuses on the right to confidentiality, electronic communications and data protection.
The ABM strategy normally employees a wide range of direct marketing and digital marketing tactics, which means it is essential to look at each one of them closely at how the GDPR might affect it.
You should understand that the rules and regulations around the GDPR are still being interpreted and finalised. The practical recommendations include performing data audit, updating your privacy notices, increasing Opt-In Efforts, keeping informed, marketing preference complain and provision of relevance, resonance, and valuable content.
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