With mainstream awareness of the blockchain-based goods and services rapidly increasing thanks to cryptocurrencies such as Bitcoin, there is a lot of buzz about this decentralised technology. But there is little understanding of what this technology is and its potential in the field as a disruptive force.
You can take your time to think about what blockchain-based platform tools could mean for channel partners and the brands. All these transaction relationships require trust from all partners to be successful. The main reason for using blockchain-based tools is to help individuals, in particular, those who do not trust each other share valuable information in a secure and tamper-proof way.
One way of replicating blockchain capabilities in the channel is to develop a private blockchain that will use the same distributed information system, but the use case involving content sharing will be centred on a unit of predefined players. A private blockchain will require a broker between the two or more domain implementations. Under this case, linked enterprises will still be in the position to use blockchain applications but in a limited fashion.
For this structure to work effectively, organisations must be able to use both off-blockchain capabilities like validation and encryption. This will allow machine-to-machine transaction at scale. Here are various examples of how blockchain might work in real life.
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